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A once leader in print magazine for accountants, Accountancy daily was on the verge of being axed due to readers moving to a digital news. Us designers were tasked with bringing more value to the product. A team of 2, as a UX/UI designer,
A once leader in print magazine for accountants, Accountancy daily was on the verge of being axed due to readers moving to a digital news. Us designers were tasked with bringing more value to the product. A team of 2, as a UX/UI designer,
Handover
To ensure a smooth transition from design to development, all final UI specs and assets were prepared and delivered through Zeplin. This included component measurements, spacing, font styles, and colour values, allowing developers to implement the designs accurately and efficiently with minimal back-and-forth.
Evaluation
The redesigned product made the experiences for physicians more simple, spending less time having to learn new software. This was important as they still had a duty to deliver personalised medicine at the same time. Feedback shows the new offering met the criteria making all successful.
A healthcare app used for documenting a personalised
medicine journey.
Autolomous
Autolomous is a biotech platform digitising the production of personalised medicine.
I joined as the first UX/UI designer to transform an early MVP into a scalable, user-first product suite. Collaborating with stakeholders and scientists, I helped secure NHS funding and expand the platform globally.
Team structure
I joined Autolomous as the first in-house UX/UI designer, taking over from an external agency that created the MVP. As the product scaled and user feedback revealed key issues, I was brought in to lead a full redesign and rebrand — focused on improving usability, brand retention, and overall user experience. Below is the updated team structure after I joined.
A Previous look
Feefo feedback over the last 2 years uncovered current pain points users face. The top 4 informed areas that needed the most attention and outlined areas to investigate further.
Problem statement
“We are struggling with utilisation, despite efforts users still preferred paper and pen. A redesign of the app was necessary”
Design
UX/UI Lead
UX/UI Designer
UX/UI Designer
Business Dev
x3 Business analyst
Development
x4 Software developers
QA tester
Delivery manager
Screen Phsyician sees when they log in for work
This serves as a dashboard, showing all personised treatment task flows, how far along they are and which one needs most attention.
Inside of a personalised medicine taskflow
As the medicine is produced a physician will check off each task as they complete a task.
Significant painpoints
Feefo feedback over the last 2 years uncovered current pain points users face. The top 4 informed areas that needed the most attention and outlined areas to investigate further.