agriffiths41@gmail.com
+44 7903336964
www.aaronlee.co.uk
Aaron-Lee Griffiths
Results-driven Senior UX/UI & Product Designer with 7+ years of experience designing intuitive, scalable, and data-informed digital products across SaaS, fintech, eCommerce, and B2B/B2C platforms. Adept at leading end-to-end product design from user research to high-fidelity UI, collaborating cross-functionally with stakeholders, and translating business goals into measurable outcomes. Proven track record of improving KPIs through user-centred design, accessibility (WCAG 2.1), and design systems. Expert in Agile, Figma, and cross-platform design.
Delivered 50+ end-to-end web and mobile products across , SaaS, dating, and automotive sectors
Boosted app conversions by up to 378% through UX audits, redesigns, and UI improvements
Designed and launched a new B2C car rental website, increasing traffic by 400%
Translated client briefs into scalable digital products reaching over 600K users
UX/UI Consultant | Brandstitch
Jul 2023 – Present
Revamped mobile/web mortgage platform, improving navigation speed by 60%
Led wireframe and prototype creation for high-priority case load tools
Integrated usability testing results to reduce friction and boost user satisfaction
Senior UX/UI Designer (Contract) | Santander
Nov 2022 – Jun 2023
Redesigned eCommerce item page and account flows, increasing customer order value by 18%
Presented redesigns to stakeholders, championing UX decision-making based on user data
Delivered responsive experiences used by sports and cycling customers across platforms
UX/UI Designer (Contract) | Wiggle
May 2022 – Oct 2022
Led research and usability testing to inform a global eCommerce redesign
Developed holistic personas and UX flows to align development with user needs
Facilitated workshops and showcases for internal stakeholders, driving UX buy-in
Autolomous – Lead UX/UI Designer
Senior UX/UI Designer (Contract) | IBM
Nov 2021 – May 2022
Designed biotech data storage platform used by 70K+ clients
Spearheaded creation of Figma design system and developer-ready specs
Streamlined QA and implementation feedback loop for faster release cycles
Lead UX/UI Designer | Autolomous
Jul 2020 – Nov 2021
Defined product vision with C-suite and secured NHS funding post-launch
Increased website engagement by 250% through usability-first web redesign
Managed junior designers and delivered 3 successful web/mobile apps end-to-end
Lead UX/UI Consultant (Contract) | Datles
Mar 2020 – Jul 2020
Led design for a custom sales CRM system
Created personas, flows, UI components, and DevOps-ready specs in Zeplin
Embedded Agile workflows (Jira, Confluence), working closely with PMs and devs
UX/UI Designer | Croner-I
Mar 2019 – Mar 2020
Boosted monthly subscriptions by 49% through research-led product updates
Ran workshops and conducted A/B tests, card sorting, and usability studies
Contributed to Trustpilot score increase from 4.1 to 4.8 post-redesign
UX/UI Designer (Contract) | Bcoms
Mar 2019 – Mar 2020
Improved customer retention by 286% through targeted UX optimisations
Delivered mobile-first designs and responsive websites for B2C audiences
Led product design for a mobile app with 390K+ downloads and Top 100 ranking
UX/UI Designer | TalkTalk
Jan 2017 – Jan 2018
Coventry University | BSc Multimedia Computing
2014 – 2017
UX/UI Design: Wireframing, Prototyping, Interaction Design, Information Architecture, Design Systems
Research: Usability Testing, A/B Testing, Ethnographic Research, User Interviews, Surveys, Heuristic Evaluation
Design Tools: Figma, Sketch, InVision, Zeplin, Adobe XD, Balsamiq
Development Tools: HTML, CSS, GitHub
Design Methodologies: User-Centered Design (UCD), Agile, Scrum, Lean UX, Design Thinking
Collaboration Tools: Jira, Trello, Confluence
Accessibility: WCAG & Inclusive Design
SaaS & Cloud Platforms: SaaS Design, Cloud Storage, AI-Driven UX Solutions